CPA Blueprint

Of all the marketing methods and strategies, there’s a definite wrong way and a right way to go about CPA marketing. “CPA” stands for “cost per action” – and (unlike Pay-Per-Click, where, no matter what action is taken, you are still credited simply for the click-through), a specific action has to be taken by the person clicking through, before you can receive any compensation. Some of these actions could be:
 Providing an email address
 Providing a name and email address
 Providing a zip code
 Providing a phone number
 Providing full contact information
 Making a purchase


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